Guaranteed Success for Commercial Complexes: Key Tenant CGV Opens at 'Hyundai Marketplace Skansen'
[Photo by Guri Galmae District, intersection corner store 'Hillstate Galmae Station Skansen' commercial facility within the complex 'Hyundai Marketplace Skansen']
View original imageThe importance of key tenant stores in commercial markets is always emphasized. They have excellent customer attraction effects, creating synergy for other stores in the same building. Additionally, they bring abundant foot traffic, rapidly form commercial districts, ensure stable profits, and quickly increase real estate value, making them a guarantee of success.
Amid this, Guri’s ‘Hyundai Marketplace Skansen’ is attracting investors as a commercial facility confirmed to house the multiplex ‘CGV.’ It is a commercial facility forming a complex office-residential district together with the knowledge industry center ‘Hyundai Cluster Galmae Station Skansen Alto’ and the officetel ‘Hillstate Galmae Station Skansen,’ both constructed by Hyundai Engineering & Construction. Following the 100% successful sales of the knowledge industry center and officetel, it is creating another successful sales atmosphere.
The ‘Hyundai Marketplace Skansen’ commercial facility is the first in Guri to confirm the entry of ‘CGV,’ with additional key tenant recruitment underway. It is located at the first site of Guri’s self-sufficient land, at a major road intersection corner, and is designed as a street-type commercial facility along the inside and outside of the building, expecting high customer attraction.
In particular, abundant hinterland demand stands out. It secures fixed demand from a total of 860 units in the knowledge industry center and officetel, as well as resident workers from 1,972 units in nearby knowledge industry centers. The surrounding residential population of about 150,000 includes Guri Galmae-dong in Galmae District (31,483 people), Namyangju Byeollae-dong in Byeollae District (74,119 people), Guri Donggu-dong in Sinnae 3 District (37,888 people), and parts of Sinnae-dong in Jungnang-gu (about 10,000 people), attracting investor interest.
Additionally, both Galmae Station and Byeollae Station on the Gyeongchun Line are within walking distance, and the Sejong-Pocheon Expressway, Metropolitan Area 1st Ring Expressway, and Northern Arterial Road are nearby, so it is expected to also benefit from the wide-area demand of Seoul’s Jungnang-gu and Namyangju.
Commercial facilities that have attracted key tenants have also shown excellent sales performance. For example, ‘Byeollae Station I-Place’ in Namyangju, sold in 2017, recorded a competition rate of up to 23 to 1 and sold out early, influenced by the entry of key tenants such as multiplexes and kids cafes.
In 2018, the ‘Godeok Station Daemyung Bellion’ commercial facility in Gangdong-gu, Seoul, attracted a large bookstore, with all stores finding owners within a day of the contract. In 2019, the ‘Dongtan Hosu Park Grand Passage’ confirmed the entry of a 7-theater CGV, drawing about 15,000 visitors to the model house.
A real estate expert said, “Key tenants like multiplex cinemas attract many customers into the commercial complex, and these customers proceed to make purchases,” adding, “Especially since they also influence the sales increase of surrounding stores, commercial facilities with key tenants can be a more stable investment destination.”
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Meanwhile, at the ‘Hyundai Marketplace Skansen’ model house, all staff wear masks and a visit reservation system is implemented to prevent crowding, with regular disinfection carried out to prevent the spread of COVID-19. Additionally, thermal imaging cameras and non-contact thermometers are used to thoroughly screen visitors with fevers, actively ensuring safe operation of the model house.
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