Shinhan Bank Launches Eco-Friendly Art Project 'Shinhan Ma-eum Umbrella Tree'

Installation of 'Shinhan Maum Usannamu' at Over 10 Branches Nationwide

[Asia Economy Reporter Kwangho Lee] Shinhan Bank announced on the 2nd that it will introduce the eco-friendly art project Shinhan Maeum Umbrella Tree under the theme "Paying Attention to the Environment," linked to its corporate advertising campaign "We Listen with Our Hearts."

The Shinhan Maeum Umbrella Tree was created in collaboration with the recycle artist group 308 Art Crew to reduce the use of disposable plastic umbrella covers, which are consumed at a rate of 100 million pieces annually during the rainy season.

The project provides customers visiting Shinhan Bank branches with eco-friendly umbrella covers that can be used multiple times instead of disposable plastic ones, and encourages customers to return them to a tree-shaped stand after their banking transactions, thereby practicing environmental protection together.

The tilted umbrella sculpture at the top of the tree symbolizes consideration, meaning to pay attention to someone other than oneself, and grass is planted at the tree's roots to express the cycle of rainwater falling from the umbrella covers returning to nature.

Additionally, at the bottom of the tree, a donation box is installed where people in urgent need of shelter from the rain can receive donated umbrellas.

The Shinhan Maeum Umbrella Tree can be seen at more than 10 branches nationwide, including the Head Office Sales Department, Gangnam-gu Office Station, Songdo International City, Jeonbuk Financial Center, Daegu Hwanggeum Intersection, and Busan Seomyeon.

A Shinhan Bank official said, "We planned this eco-friendly art project to practice ESG (Environmental, Social, and Governance) from an eco-friendly perspective and to provide customers visiting branches on rainy days with a memorable experience of environmental protection," adding, "We hope it becomes an opportunity to pay attention to the environment, like an umbrella tilted for someone else."

This content was produced with the assistance of AI translation services.