Ace Hardware Launches Premium Imported Paint 'Clark+Kensington' for the First Time in Korea

Employees at Ace Hardware Nowon Branch are introducing Clark+Kensington paint.
[Photo by Eugene Group]

[Asia Economy Reporter Junhyung Lee] Ace Hardware, a home repair specialist brand under Eugene Home Center, a subsidiary of Eugene Group, announced on the 2nd that it will launch the imported paint 'Clark & Kensington' in Korea.

Clark & Kensington is a premium imported paint produced in the United States. It offers customized colors tailored to individual customers by utilizing approximately 1,400 unique colors. According to the company, its advantages include high coverage and smooth application based on high-quality raw materials and advanced technology.

Clark & Kensington is a low volatile organic compound (VOC) paint with almost no odor. It meets the strictest California regional VOC standards in the United States. It has ranked first in consumer satisfaction evaluations for interior and exterior paints conducted by Consumer Reports, a leading American consumer media, and J.D. Power, a U.S. market research firm.

Ace Hardware directly imports Clark & Kensington paint produced at a local manufacturing plant in the U.S. to reduce price inflation. In addition, to commemorate the first launch in Korea, a 20% discount will be applied to all products throughout this month.

Clark & Kensington also offers special services. Customers who purchase within the vicinity of Ace Hardware stores can receive paid color mixing and delivery services within 3 hours of ordering. An eco-friendly paint collection service is also provided. When customers return leftover Clark & Kensington paint cans to Ace Hardware stores, the company disposes of the waste and awards membership points.

Meanwhile, at the Clark & Kensington paint classroom opened on the 26th of last month at Ace Hardware, a lecture titled 'Basic Skills for Beginner Painters' is being held using Clark & Kensington paint. Participants can learn the basics of paint work through understanding paint materials, tool usage, and painting practice.

A representative of Eugene Home Center said, "We hope customers can experience premium imported paint recognized by American consumers and experts at reasonable prices at Ace Hardware," adding, "We plan to hold various events to make painting easy for everyone through offline lectures for beginner painters and the spread of video content."

This content was produced with the assistance of AI translation services.