Shinsegae International Launches 1st Generation of 'Personal Shopper,' a Live Commerce Specialist Host

Shinsegae International S.I.Live Personal Shopper 1st Generation (Photo by Shinsegae International)

[Asia Economy Reporter Seungjin Lee] Shinsegae International announced on the 2nd that it held the inauguration ceremony for the first generation of ‘Personal Shoppers’ who will take charge of professional hosting for its own live commerce platform, S.I.Live.

S.I.Live is a live commerce platform launched at the end of last year to create synergy with its own online mall, S.I.Village, specializing in live broadcasts featuring high-end brands and products. The company established its own broadcasting studio for live production and began selecting professional hosts in May this year.

The open recruitment attracted applicants from various professions and age groups with unique talents and skills, resulting in a competition rate of 100:1. Applicants included broadcasters such as announcers, reporters, actors, and YouTube creators, as well as experienced show hosts, flight attendants, models, office workers, housewives, and students.

Shinsegae International set evaluation criteria focusing on understanding trends, communication skills, and delivery ability, as S.I.Live is a content-centered broadcast that conveys in-depth information about brands and products, unlike general live broadcasts.

The first round consisted of document and video tests, and the second round involved an on-site live broadcast test, with a total of five finalists selected. The final successful candidates possess diverse careers and expertise, ranging from fashion and beauty broadcast show hosts and MCs to former models, designers, marketers, and stylists, demonstrating high interest and understanding of luxury brands and the latest trends.

The first generation of S.I.Live Personal Shoppers selected this time will undergo training and take charge of fixed hosting every Monday for six months starting mid-July. They will directly select trend-appropriate products across fashion, beauty, and lifestyle sectors and deliver extensive information from brand stories to product usage tips.

A Shinsegae International S.I.Village official said, “We expect S.I.Live to develop into a more professional luxury broadcast through the recruitment of expert show hosts,” adding, “We will enhance the competitiveness of live broadcasts and increase synergy with our own online mall, S.I.Village.”

This content was produced with the assistance of AI translation services.