Jo Yong-byeong "We Must Create a First-Class Shinhan Life"... Sung Dae-gyu "Providing Unprecedented Value"

Shinhan Life 1st Day Launch Ceremony Held

Shinhan Life held its launch ceremony on the morning of the 1st at the Shinhan Life headquarters in Jung-gu, Seoul, attended by Cho Yong-byeong, Chairman of Shinhan Financial Group, Sung Dae-gyu, President of Shinhan Life, representatives of group companies, and employee representatives including new recruits.

[Asia Economy Reporter Oh Hyung-gil] Shinhan Life, the integrated corporation of Shinhan Life Insurance and Orange Life, officially launched on the 1st.

On the morning of the same day, Shinhan Life held a launch ceremony at its headquarters in Jung-gu, Seoul, attended by Cho Yong-byeong, Chairman of Shinhan Financial Group, Sung Dae-gyu, President of Shinhan Life, group company representatives, and employee representatives including new recruits. About 2,000 employees watched the online live broadcast to celebrate the beginning of Shinhan Life together.

At the launch ceremony, Shinhan Life's new brand and vision were announced. The brand slogan "Adding Surprise to Life" and the Shinhan Life TV commercial were unveiled.

Chairman Cho Yong-byeong said, "I hope Shinhan Life, as a result of the integration, will unite the capabilities of both companies centered on customers to provide differentiated financial solutions," adding, "I look forward to creating a One Life for customers, a New Life unique in the world, and a first-class Shinhan Life recognized by all."

President Sung Dae-gyu expressed gratitude to all members who contributed from the initial blueprint to the current form for the successful launch, stating, "We will create a company that provides unprecedented value to customers and offers pride and open opportunities to employees."

On the same day, President Sung and Lee Young-jong, Head of Shinhan Life's Strategic Planning Group, subscribed to the launch commemorative first product, "Shinhan Life Amazing Whole Life Insurance."

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