Pulmuone Danone Completes Renewal of All Activia Products

[Asia Economy Reporter Lim Hye-sun] Pulmuone Danone, a yogurt specialty company, announced on the 1st that its gut-focused fermented milk brand ‘Activia’ has completed the renewal of all its yogurt products.

‘Activia’ is currently the world’s number one fermented milk brand for 10 consecutive years (based on 2020 Nielsen data), selling 9 billion cups annually in 70 countries worldwide. In Korea, it is a preferred brand by consumers, having won the ‘Korea First Brand Award’ in the fermented milk category for two consecutive years, including last year and this year.

Activia is sold in two forms: drinkable and spoonable types. The renewal of the drinkable yogurt type was first carried out in early June. Pulmuone Danone has now renewed the spoonable yogurt products as well, completing the renewal of all products under the Activia brand.

In this renewal of the spoonable yogurt, the plain, strawberry, and peach flavors of Activia have added not only Danone’s exclusive probiotics but also prebiotics and zinc. Zinc is a mineral necessary for the body and is essential for maintaining normal immune function. In particular, the spoonable strawberry and peach flavors, which are low-fat products that can be enjoyed more lightly, have increased fruit content.

To celebrate the completion of the full renewal of the Activia brand, Pulmuone Danone is also holding an event. This event, held on Activia’s official Instagram and Facebook, is a quiz comment event where 50 winners will be selected by lottery to receive a random set of the renewed Activia products. The event runs until the 9th.

This content was produced with the assistance of AI translation services.