Lotte Outlet Gwangju World Cup Branch Renovates Stores Including Golf Equipment Shop Attraction

[Asia Economy Honam Reporting Headquarters Reporter Shin Dong-ho] Lotte Outlet Gwangju World Cup Branch (Manager Yang Nam-gyun) has embarked on a premiumization strategy by expanding luxury brand stores and attracting a golf equipment shop through store remodeling.

On the 30th, according to Lotte Outlet Gwangju World Cup Branch, ‘Lotte Tops,’ a select shop selling overseas luxury goods directly purchased by Lotte Department Store buyers, relocated from the 2nd floor to the 1st floor and reopened.

Unlike many brands that struggled with sales declines due to the prolonged COVID-19 pandemic last year, ‘Lotte Tops’ increased sales, proving that overseas luxury brand stores in urban outlets are sufficiently competitive like department stores.

Last year, clothing sales at Lotte Outlet Gwangju World Cup Branch decreased by 25%, whereas overseas luxury goods sales increased by 31%. This represents a difference of over 50% compared to clothing sales.

Accordingly, the ‘Lotte Tops’ store, which strengthened the assortment of luxury accessories, clothing, and shoes preferred by customers, was renewed and newly introduced. In particular, ‘Tops Maison,’ which gathers about 60 premium home d?cor brands from 15 European countries, is being sold for the first time in the region. Initially, premium home d?cor products such as stand lamps, clocks, and cushions from 16 brands will be sold, with additional brands to be added depending on customer response.

Along with this, in April, the store area for overseas luxury product categories was expanded by about 40%, and a new parallel import luxury brand store, ‘Luxury Avenue,’ was opened.

With ‘Luxury Avenue,’ where customers can purchase overseas luxury outlet products from about 30 brands at a discount of approximately 15-20%, and the newly opened ‘Lotte Tops,’ the overseas luxury brand zone on the 1st floor was completed.

Additionally, by newly opening a golf equipment shop on the 11th, the premiumization strategy is being further accelerated.

‘AK Golf,’ which opened for the first time in the Gwangju area, features a comfortable separate hitting space within its approximately 90-pyeong store and offers a variety of golf clubs and equipment from over 20 popular domestic and international brands, gaining popularity.

Yang Nam-gyun, manager of Lotte Outlet Gwangju World Cup Branch, said, “We are remodeling the store to meet customer demands according to changes in consumption trends,” and added, “We will strive to provide differentiated opportunities from online to secure the competitiveness of offline stores.”

This content was produced with the assistance of AI translation services.