Jangheung-gun Wins 'Best Marketing Award' at Seoul International Tourism Expo

Jangheung County received the Best Marketing Award at the Seoul International Tourism Expo. (Photo by Jangheung County)

[Jangheung＝Asia Economy Honam Reporting Headquarters Reporter Seo Young-seo] Jangheung-gun, Jeollanam-do announced on the 30th that its promotional booth at the '2021 Seoul International Tourism Fair,' held for four days from the 24th to the 27th at COEX in Seoul, won the Best Marketing Award.

This fair was hosted by KOTFA and supported by the Ministry of Culture, Sports and Tourism, Korea Tourism Organization, and others, with participation from over 70 local governments nationwide and 25 countries including Taiwan, Mexico, and Mongolia. Jangheung-gun operated the promotional booth jointly with Jeollanam-do.

Jangheung-gun operated the booth to prepare for revitalizing domestic tourism after the end of COVID-19, especially promoting the sights, activities, and food of "Jangheung-gun, the exciting place where Korea's excitement begins." They held visitor quiz events and experiential activities. Additionally, they held meetings with domestic travel agencies to discuss the composition of "Jangheung travel packages."

County Governor Jeong Jong-sun said, "I am pleased to have received a meaningful award at the fair, which we participated in for the first time in 2021 due to COVID-19, providing a great opportunity to meet and communicate directly with tourists." He added, "At this point where vaccination is progressing rapidly, we will strive to develop unique tourism content for Jangheung while conducting various online and offline promotions to attract tourists after herd immunity is achieved."

This content was produced with the assistance of AI translation services.