"When Needed, Use All in One Place" SK Telecom Revamps 'T Membership'

Revised Membership Major Partner Discounts in August to Point Accumulation Format

[Asia Economy Reporter Eunmo Koo] SK Telecom's membership service will increase the accumulation rate up to 30% in August and change to a system where points collected from various partners can be pooled and used in one place regardless of where they were earned.

SK Telecom announced on the 30th that it plans to launch a new "marketing platform service" in August, revamping the current discount-focused "T Membership" service into a points accumulation-centered system.

The core of the newly revamped membership points system is accumulation. Currently, the point accumulation rate per partner is only about 0.1~0.5% of the spending amount, and the use of accumulated points is limited to a one-time use at the partner where the points were earned, restricting their utilization.

However, the new membership system significantly raises the accumulation rate to about 5~30% of the spending amount, and the accumulated points can be freely used at approximately 90 partner companies across various industries such as bakeries, restaurants, cafes, and convenience stores. For example, a customer who spends 100,000 KRW at Outback Steakhouse can accumulate 15,000 points, which is 15% of the spending amount for VIP and Gold members, and the next day, use the 15,000 points to purchase products worth 15,000 KRW not only at Outback Steakhouse but also at partners like Paris Baguette and CU.

Membership points can also be accumulated by participating in various missions such as roulette and attendance checks within the T Membership app. Additionally, points can be earned by watching advertisements within the app, which provides reward points.

Points accumulation through partner payments is possible once per day, up to a maximum of 200,000 KRW, and may vary by partner. Points can be gifted between members only within the available points, and the validity period is five years from the accumulation date.

Furthermore, SK Telecom will hold a "Pre-accumulation Points Event" for T Membership users in July, the month before the revamped membership opens, so customers can use points immediately upon launch. All participants will receive a basic 1,000 points, and up to 50,000 points will be awarded through a lottery. Also, during August and September, popular partners such as Paris Baguette, CU, Tous Les Jours, Domino's Pizza, and VIPS will offer a "Double Accumulation" launch promotion with benefits up to 40%.

Existing popular benefit programs like "T Day" and "VIP Pick" will remain, offering benefits such as "Double Accumulation," "50% Accumulation," and "1+1 Coupons." Movie benefits, including 12 free screenings annually for VIP members and discounts up to 3,500 KRW per ticket for all customers, will also be maintained as before.

After the changes, customers will still be assigned VIP, Gold, or Silver grades based on their subscription period and average revenue per user (ARPU), just like the existing T Membership, and will receive designated benefits for each grade. Membership eligibility is limited to the mobile phone account holder. Detailed information, including the list of partners for the new membership service, will be available on the T World website and membership app upon launch in August.

Yoon Jae-woong, Head of Subscription Marketing at SK Telecom, said, "This T Membership program revamp was prepared to provide customers with more differentiated benefits and various pleasures in the 5G era. As it has been loved as the best membership program for 24 years, we will continue to strive to offer unique customer experiences that satisfy our customers and establish the platform as one that provides diverse business opportunities to our partners."

This content was produced with the assistance of AI translation services.