"Preventing Malicious Customers and Star Rating Abuse"…Wemakeprice O Launches 'Safe Business Project'

[Asia Economy Reporter Kim Bo-kyung] Delivery application Wemakeprice O announced on the 29th that it will launch the 'Safe Business Project' for partner stores, including the eradication of black consumers (malicious consumers). This move comes as the role of platforms in protecting self-employed and small business owners has recently emerged, leading to the strengthening of partner store owners' rights.

First, guidelines were established to protect restaurant owners from black consumers. Users who maliciously exploit reports of foreign substances, wrong deliveries, or disappear after choosing in-person payment will be prevented from using the service if confirmed as malicious complaints after verifying the facts.

In particular, reports of foreign substances undergo a verification process conducted by the Ministry of Food and Drug Safety's 'Food Safety Korea,' enabling partner store owners to defend against malicious attacks by black consumers.

A 'Clean Review' policy will also be implemented to prevent abuse of the rating and review system. To take immediate action against profanity and malicious slander, Wemakeprice O will strengthen its own monitoring and operate a reporting system for store owners. If a review is determined to be malicious through reports or monitoring, Wemakeprice O will directly delete it.

The 0% commission policy (only a server fee of 8,000 KRW per week) will continue. This measure aims to alleviate store owners' concerns about commission increases. Advertising fees and entry fees will also remain unchanged. Additionally, the 'Regular Customer Care Function' introduced in March will continue to be offered free of charge, helping stores manage customers by freely issuing coupons and providing services according to their situation.

Recently, Wemakeprice O has introduced various policies such as ▲support for traditional market owners (launching traditional market delivery service) and ▲eco-friendly campaigns (encouraging the use of personal containers for pickup orders).

Ha Jae-wook, CEO of Wemakeprice O, said, "As a platform company, we will fulfill our responsibility to create a platform environment where both restaurant owners and users can use the service safely and enjoyably."

This content was produced with the assistance of AI translation services.