30 Danish Media Outlets Engage in Collective Copyright Negotiations with Google and Facebook
[Asia Economy Reporter Park Byung-hee] Danish media companies are collectively entering negotiations with major U.S. IT companies such as Google and Facebook.
They plan to demand fair compensation from Google and Facebook for providing news content and have decided to act collectively to strengthen their bargaining power.
According to major foreign media on the 27th (local time), about 30 Danish media companies are scheduled to meet on the 2nd of next month. Key media including Denmark's public broadcaster DR, the largest private broadcaster TV2, and major daily publishers Berlingske and JP Politikens Hus will participate in the first meeting.
Anders Krab-Johansen, CEO of Berlingske Media, said, "The significance of Danish media companies cooperating is that the giant IT companies can no longer conquer media companies by dividing them." He added, "In most countries, Google and Facebook negotiate with a few leading media companies, and the entire media market has no choice but to follow the results. We want collective bargaining to increase our negotiating power."
CEO Krab-Johansen stated that at the general meeting on the 2nd of next month, they will elect a person in charge and then discuss how to value news and how to distribute the money received from Google or Facebook.
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Meanwhile, Egmont, a major Danish magazine publisher, is excluded from this discussion. As a result, there are also prospects that it will be difficult for nearly 30 media companies to align their interests.
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