CJ Olive Young Releases Two 'Neighborhood Walk' Goods in Collaboration with Danggeun Market

CJ Olive Young teams up with Danggeun Market to launch 'Neighborhood Walk' goods.

[Asia Economy Reporter Lim Chunhan] CJ Olive Young announced on the 28th that it will launch ‘Neighborhood Walk’ goods in collaboration with Danggeun Market. Olive Young will start with a goods entry event and carry out unique marketing with Danggeun Market to target funshumers (Fun+Consumer).

The newly released goods consist of Neighborhood Walk slippers and two types of bags. The Neighborhood Walk slippers feature Danggeun, the mascot of Danggeun Market, with its face and the phrase "Danggeun is Seyoung." The Neighborhood Walk bags include the phrase "Olive Young is here" and depict Danggeun heading to Olive Young while wearing the Neighborhood Walk goods. Both the slippers and bags are made from eco-friendly materials.

The Neighborhood Walk goods entry event will be held from the 5th to the 15th of next month on the Olive Young mobile app. Anyone who is a member of the Olive Young mobile app can participate, and they can choose the slipper size (M·L) and the store for pickup.

The second event will take place from the 16th of next month on the Danggeun Market app. By receiving a coupon from the Olive Young business profile, which can be found in the Nearby tab within Danggeun Market, and visiting the corresponding store, hand sanitizer will be given on a first-come, first-served basis. At the Olive Young Gangnam flagship store, a collaboration popup zone with Danggeun Market can also be experienced.

A Danggeun Market official stated, “We hope that the Neighborhood Walk goods, created with the image of pleasantly strolling around the neighborhood, will bring some healing to the daily lives tired from COVID-19.”

An Olive Young official said, “We plan to actively collaborate with various brands to continue providing customers with new and fresh enjoyment.”

This content was produced with the assistance of AI translation services.