Lotte Home Shopping Introduces Microlearning for Partner Training... "Non-Face-to-Face Win-Win Program"

Lotte Homeshopping is introducing microlearning using self-produced video content for training its partner companies.

[Asia Economy Reporter Lim Chun-han] Lotte Homeshopping announced on the 28th that it will introduce microlearning using self-produced video content for partner company training and strengthen non-face-to-face education.

As offline training became difficult due to COVID-19, Lotte Homeshopping has been operating microlearning since early this year to continuously support the capacity building of partner companies. It delivers quality management issues such as labeling laws, eco-friendly certification, and review standards like food ingredient content in an easy-to-understand way by relating them to everyday life. So far, it has been provided to about 4,000 partner companies, with a cumulative view count of about 10,000.

Personnel in charge of quality, review, and corporate ethics at Lotte Homeshopping participate in the overall production, including planning and scenario writing, and provide content every 4 to 6 weeks through their YouTube channel. The videos, all under 3 minutes, are designed to be easy to understand, covering topics such as product arrival reservations, inspections, standards for using demonstration videos before and after product use, and guidance on the Lotte Homeshopping Integrity Center. In the future, content on detailed issues by sector such as fashion, beauty, and lifestyle will be produced, and the user base will be expanded through real-time comment management.

A Lotte Homeshopping official said, "Due to COVID-19, we switched partner company training to non-face-to-face and introduced microlearning to achieve more effective learning outcomes. In particular, by condensing and delivering only the core content of somewhat difficult topics such as quality management, review-related laws, and systems in a concise and easy-to-understand manner, we help partner companies understand better and plan to activate communication through real-time comment management.”

This content was produced with the assistance of AI translation services.