A newlywed couple is looking at a home safe at the safe deposit store on the 2nd floor of Shinsegae Hanam branch.

A newlywed couple is looking at a home safe at the safe deposit store on the 2nd floor of Shinsegae Hanam branch.

View original image


[Asia Economy Reporter Lim Chunhan] Recently, there has been an increase in purchasing safes as wedding gifts. Demand for home-use personal safes has grown mainly among newlywed couples in their 20s and 30s.


According to Shinsegae Department Store on the 28th, sales of personal safes to customers in their 20s and 30s increased by 44% from January this year to the 21st of this month compared to the same period last year. In particular, during the wedding season last May, total sales of personal safes rose by 55%.


Among personal safes, the Rusel safe is popular for its smart security and durability tailored to young customers. The Rusel SmartView product is notable for being the first in Korea to incorporate Wi-Fi communication technology. Equipped with the KT Giga Eyes solution, it can detect abnormal situations such as theft alerts and password errors in real time, allowing users to check video footage and request dispatch remotely. Made with fireproof materials, the safe maintains an internal temperature below 170 degrees Celsius for one hour even when the external temperature reaches 1040 degrees Celsius, protecting valuables.


The VOGO safe, available at the Hanam branch, allows customers to choose from 22 colors to suit personal tastes. Its body is made of ultra-strong steel plates used in armored vehicles, finished with elegant curved lines, combining top-level security with design. It features handmade paintwork applied from the exterior to the interior, similar to that used on sports cars.



A Shinsegae Department Store official said, “Safes were previously mainly used to store confidential documents in places like museums and military bases, but now they are popular for safely and conveniently storing personal valuables. Among personal safes, design safes that offer smart functions and interior d?cor effects are the trend.”


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing