CU·Duracell, Child Independence Support Project... Donation Delivered to Child Rights Protection Agency

CU and Duracell delivered sponsorship funds to the Child Rights Protection Agency to support vulnerable children in becoming healthy members of society.

[Asia Economy Reporter Lim Chun-han] CU and Duracell announced on the 25th that they have delivered sponsorship funds to the Child Rights Protection Agency to support vulnerable children in becoming independent, healthy members of society.

In May, the two companies jointly conducted the "Child Independence Support Project" and held a cheering comment event through CU's membership app, Pocket CU, to support the Didim Seed Bank, which forms the basis for children's economic independence. For each comment, 10,000 KRW was donated, and if the target of 1,000 cheering comments was reached, 10 million KRW would be deposited into the children's Didim Seed Bank. During the past month, a total of 1,004 cheering comments were posted, achieving the goal.

The Didim Seed Bank is a child asset formation support project led by the Child Rights Protection Agency, where children or sponsors save a fixed amount monthly, and the government matches the amount (up to 50,000 KRW) as a welfare system. The sponsorship funds were raised from the proceeds of Duracell's bitter-coated lithium batteries, developed to prevent children from swallowing batteries, sold at CU. These funds were delivered to the Child Rights Protection Agency and deposited into the Didim Seed Bank of vulnerable children in need, along with government support funds.

Since 2018, CU has been conducting various activities with the Child Rights Protection Agency, including ▲ campaigns to prevent missing children and child abuse ▲ creating safety murals on school routes ▲ broadcasting content to find long-term missing children through payment terminals and kiosks.

A BGF Retail official said, "We hope that CU's public-private collaborative activities to enhance child safety and rights will become a seed that makes our society warmer," adding, "We plan to expand CU's sincere child-related programs by collaborating with various stakeholders in the future."

This content was produced with the assistance of AI translation services.