Lotte Department Store, Korea Fashion Market... Up to 80% Discount Sale
[Asia Economy Reporter Lim Chun-han] Lotte Department Store announced on the 25th that it will hold the "Korea Fashion Market" until the 29th. The Korea Fashion Market is a large-scale fashion product discount event carried out through collaboration between the Ministry of Trade, Industry and Energy, the Korea Fashion Industry Association, and the distribution and fashion industries to revitalize the economy weakened by COVID-19 and help the domestic recovery of the fashion industry.
This event will be held at six Lotte Department Store locations: Jamsil, Yeongdeungpo, Nowon, Cheongnyangni, Incheon Terminal, and Busan Main Store. About 230 domestic fashion brands, including golf, children's, women's, and men's fashion, will participate and offer various products at discounts of up to 80%. Lotte Department Store plans to reduce the burden on partner companies by adjusting margins for participating brands and providing early payment of funds.
On the opening day, the 25th, at 11 a.m., the opening ceremony of the Korea Fashion Market will be held at the Trevi Plaza in the basement level 1 of the Jamsil store. Following the opening performance, event products will also be sold through Lotte Department Store’s live commerce channel "100LIVE."
The largest-scale event at the Jamsil store will be held simultaneously at the Trevi Plaza on basement level 1 (June 25?29) and the event hall on the 8th floor (June 25?27). Brands such as Naiscrab, SOUP, BOB, OLZEN, Giordano, and Franco Ferraro will participate, offering fashion products at discounts of up to 80%. The Yeongdeungpo store will hold the event on the 3rd and 5th floors, with representative participating brands including The North Face, Daks, Black Yak, Tandy, and Prospecs.
As a thank-you event, customers who purchase more than 200,000 or 400,000 KRW at the event will receive Lotte gift certificates worth about 5%, and a promotion will also be held where 5% L.Points are accumulated when paying with L.Pay.
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A Lotte Department Store official said, "Encouraged by partner companies’ feedback that last year’s event greatly helped with inventory clearance and securing cash liquidity, we have expanded the scale this year and actively participated. We will do our best to establish this event as one that provides practical help to our partners through margin reductions and other measures."
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