LG Electronics Signature Kitchen Suite Joint Exhibition with European Premium Furniture

[Asia Economy Reporter Suyeon Woo] LG Electronics announced on the 24th that its ultra-premium built-in brand, Signature Kitchen Suite, will hold a joint exhibition with the European premium furniture brand B&B Italia.

From today until July 17, LG Electronics will showcase B&B Italia’s works in the premium living and kitchen spaces of the Signature Kitchen Suite Nonhyeon showroom located in Gangnam-gu, Seoul. Both companies have introduced innovative designs and performance for ultra-premium customers, and they expect to create synergy through this collaboration.

Consumers can enjoy spaces harmonized with Signature Kitchen Suite products and works by B&B Italia’s representative designers Mario Bellini, Antonio Citterio, and Gaetano Pesce.

LG Electronics exhibited B&B Italia’s works on the 1st and 3rd floors of the showroom, which are styled with Signature Kitchen Suite products such as column refrigerators and island wine cellars. On the 1st floor, designer philosophy is expressed through pieces like the Blitz table and the single-seat sofa Serie Up, while the 3rd floor features an exhibition zone equipped with modular sofas like the Camaleonda.

Notably, the Blitz table, displayed for the first time in Korea, is a new product by Mario Bellini and is limited to 100 units worldwide. Mario Bellini is a world-renowned designer and architect who has won the prestigious Golden Compass award in Italian industrial design eight times. Founded in 1966, B&B Italia leads the premium furniture industry with modern designs and has introduced innovative manufacturing technologies, such as using steel instead of wood for sofa frames.

LG Electronics will showcase works by B&B Italia in the premium living room and kitchen spaces of the Signature Kitchen Suite Nonhyeon Showroom in Gangnam-gu, Seoul, from the 24th to July 17th. Models are introducing the exhibition space at the brand gallery on the first floor of the Nonhyeon Showroom. Photo by LG Electronics

Meanwhile, LG Electronics opened the Nonhyeon showroom, the first ultra-premium built-in exhibition hall in Korea, in 2017. Customers can experience spaces where home appliances and furniture harmonize and purchase them as packages. The Nonhyeon showroom offers a total lifestyle solution for spaces, covering design, planning, and construction, rather than merely displaying and selling products.

LG Electronics operates a lineup of 10 Signature Kitchen Suite products, including column refrigerators and freezers, ice water purifier refrigerators, column wine cellars, electric ovens, electric ranges, dishwashers, island refrigerators, island wine cellars, steam ovens, and microwave ovens.

Yoon Kyung-seok, Vice President and Head of the Kitchen Appliance Division at the H&A Business Division, said, "We will carry out various marketing activities to deliver the ultra-premium brand value of Signature Kitchen Suite, which elevates the dignity of spaces, to our customers."

This content was produced with the assistance of AI translation services.