SSG.com Exclusive Sale of 'Landersbuck' Uniforms... "Limited to 300 Units"

SSG Landers uniform featuring the Starbucks image (Photo by SSG.com).

From 12 PM on the 25th, Exclusive Sale of 'Landersbuck' Uniforms and Hats, 300 Units Each
'Starbucks Green' and Siren Logo Applied

[Asia Economy Reporter Kim Yuri] SSG.com announced on the 24th that starting from 12 PM on the 25th, it will exclusively sell the 'Landersbuck' uniforms and hats, a collaboration between SSG Landers and Starbucks Korea.

This exclusive sale of Landersbuck was planned in response to the high interest from baseball fans. On the 21st of last month, SSG.com sold a limited quantity of 20 specially made uniforms and hats each to commemorate 'Starbucks Day' held during the SSG Landers home game period. At that time, the products sold out within 3 minutes of the sale opening, drawing great enthusiasm.

Even after the sale, fans' interest continued. The number of customers who set restock alerts for the sold-out products reached about 1,000. SSG.com stated, "After close consultations with the trademark owner Hyungji Elite, we decided to proceed with this exclusive sale," adding, "We have significantly increased the quantity compared to the first sale, preparing 300 uniforms and 300 hats each."

The Landersbuck uniform features the basic home uniform design with Starbucks' signature green color, the Starbucks English lettering, and the Siren logo applied. At the bottom of the uniform, the mascots of Starbucks and SSG Landers, 'Bearista' and 'Randy,' are embroidered. The sale price is 105,000 KRW.

The Landersbuck hat is black with the team logo embroidered in green. On both sides of the hat, Starbucks' English lettering and the Siren logo are embroidered. It is priced at 42,000 KRW and, like the uniform, is available only on SSG.com.

Going forward, SSG.com plans to release products that can only be purchased on 'SSG.com' based on customer responses to launched products. The company aims to increase customer satisfaction through collaborations with affiliates such as SSG Landers and Starbucks, as well as various exclusive planned products.

Jung Sooyoung, buyer of the Sports MD team at SSG.com, said, "We planned this second exclusive sale to repay the enthusiastic response shown by fans during the first 'Landersbuck' sale," adding, "On the day of the sale, we expect a rush of SSG Landers baseball fans, who have a strong mania, and Starbucks customers, so a quick sell-out is anticipated."

This content was produced with the assistance of AI translation services.