Three Ministers from 3 Ministries Join Live Commerce for 'Korea Donghaeng Sale'

[Asia Economy Reporter Kim Bo-kyung] During the 'Korea Together Sale' starting tomorrow (24th), ministers from three government ministries will appear on live commerce to promote products from small business owners and small and medium-sized enterprises (SMEs). The main participants are Hong Nam-ki, Deputy Prime Minister and Minister of Economy and Finance; Kwon Chil-seung, Minister of SMEs and Startups; and Moon Sung-hyuk, Minister of Oceans and Fisheries.

Deputy Prime Minister Hong will introduce 'Local Dosirak' on the live commerce broadcast at 6 PM on the first day of the Together Sale, the 24th. He plans to highlight the advantage of quickly preparing a balanced nutritious meal for single-person households and busy modern people. The event will include tasting and evaluating the Local Dosirak, as well as quizzes related to the product and a prize draw for correct answers.

Deputy Prime Minister Hong will also deliver a message urging consumption stimulation to support small business owners and SMEs struggling due to COVID-19.

Minister Kwon will promote gum care products such as a microcurrent toothbrush at 9 PM on the same day. He will demonstrate brushing teeth using the microcurrent toothbrush on a dental model and provide information on the product’s advantages and discounts.

Minister Moon will showcase a 'Baby Food Grilled Fish Set' on the 7th of next month. This product was developed considering the difficulty of cooking at home due to odors and other factors, emphasizing the convenience of simply reheating it to easily prepare baby food or side dishes for children.

During the Together Sale period, which runs until the 11th of next month, live commerce broadcasts will offer discounted sales of products from 251 companies through a total of 10 channels, including the 'Value Buy' platform, Wemakeprice, TMON, and Naver Shopping Live. Detailed scheduling can be checked on the Together Sale official website.

This content was produced with the assistance of AI translation services.