Seven Eleven Signs Business Agreement with Gilimyanghaeng... "Sequential Launch of Differentiated Products"

The 'Honey Butter Popcorn' product to be released next month at 7-Eleven.

[Asia Economy Reporter Lim Chun-han] Seven Eleven announced on the 23rd that it has signed a Memorandum of Understanding (MOU) with Gillim Yanghaeng to develop differentiated products.

Through this MOU, Seven Eleven plans to jointly develop differentiated products across various categories such as snacks, side dishes, and desserts by utilizing the seasoning of Gillim Yanghaeng's nut brand HBAF. They are also preparing to launch the first collaboration product, "Honey Butter Popcorn," next month.

Gillim Yanghaeng has sparked a global K-Almond craze by releasing various flavors such as their signature Honey Butter Almond, Tiramisu, and Carrot Cake in almond form. Currently, they operate 34 almond product flavors and have grown into a representative K-food company with annual sales exceeding 140 billion KRW.

A Seven Eleven official said, "Through this MOU, we can apply Gillim Yanghaeng's high-level seasoning know-how to multiple categories and present them to consumers," adding, "We will take the lead in providing differentiated value to consumers by developing excellent products through close cooperation with Gillim Yanghaeng."

This content was produced with the assistance of AI translation services.