LG Electronics Holds Digital Art Exhibition Using OLED TVs in Spain

[Asia Economy Reporter Suyeon Woo] LG Electronics held a digital art exhibition in Spain that vividly showcases design works through OLED TVs.

On the 23rd, LG Electronics announced that it collaborated with ESNE Innovation School of Industrial Design located in Madrid, Spain, to hold a digital art exhibition. ESNE is a leading design school in Spain known for its expertise in fashion, interior, product, and UX (user experience).

LG Electronics presented digital art created by ESNE students using the LG OLED evo and other 2021 LG TV models. The exhibition harmonized the vibrant lighting installed around the venue with the LG OLED TVs that delicately rendered the artworks.

Along with the exhibition, LG Electronics also held an event introducing new TV products to local media. Attendees praised the LG OLED TV for its perfect black expression and outstanding color accuracy that portrayed the vivid colors of the artworks without exaggeration.

LG Electronics showcased digital art created by students from a world-renowned design school in Spain through its OLED TV. Visitors to the exhibition are enjoying the digital art displayed alongside the LG OLED TV. Photo by LG Electronics

LG OLED TVs are highly regarded for their precise color reproduction, making them suitable as display devices for exhibitions that require conveying the original artwork’s feel accurately. All LG OLED TV models use panels certified by the global certification body Intertek, meeting 100% color fidelity standards that evaluate differences in brightness, saturation, and hue between the original and the screen.

In particular, the LG OLED evo (model name: G1), launched for the first time this year, delivers clearer and brighter picture quality by combining a next-generation panel with improved efficiency and upgraded image processing technology. The 65-inch model (approximately 165 cm diagonal) features a gallery design that adheres closely to the wall with a thickness of less than 20 mm, earning high praise not only for performance but also for design.

The differentiated performance of the LG OLED evo is also highly recognized locally. The Spanish consumer media OCU Compramaestra awarded the LG OLED evo (model name: 65G1) the highest score of 82 points in a TV performance evaluation among 142 TVs, granting it the top rating mark.

Jaime de Haraiz, Head of LG Electronics Iberia, said, "We will continue to expand premium marketing that combines the arts, such as this exhibition with a world-renowned design school, to introduce the differentiated picture quality and design of LG OLED TVs to more customers."

This content was produced with the assistance of AI translation services.