GS Retail Signs Business Agreement with Jilin Yanghang... Joint Development of Differentiated Products

Honey Butter Almond Cone, Honey Butter Almond Pepero, and Honey Ppeongiyo products to be released at GS25.

[Asia Economy Reporter Lim Chun-han] GS Retail announced on the 23rd that it has signed a Memorandum of Understanding (MOU) for joint development of differentiated products with Gilim Yanghaeng, a leading nut company in South Korea.

Through this MOU, GS Retail will propose customized differentiated products for the MZ generation based on consumer data accumulated from over 15,000 offline platforms, while Gilim Yanghaeng will concretize the products through joint collaboration based on its technological capabilities.

The two companies plan to launch a specialized series of differentiated products utilizing the seasoning of Honey Butter Almonds, and starting from the second half of this year, they will sequentially introduce about 10 jointly developed products including snacks, beverages, ice cream, and desserts.

Yoon Moon-hyun, CEO of Gilim Yanghaeng, stated, “We will focus on this collaboration to create another big hit product like Honey Butter Almonds, which was launched through GS Retail’s proposal and has grown into Gilim Yanghaeng’s representative product.”

A GS Retail official said, “We plan to introduce differentiated products for the MZ generation in collaboration with Gilim Yanghaeng,” adding, “We will continue various collaborations to provide products and services that exceed customer expectations.”

This content was produced with the assistance of AI translation services.