Daehong Planning Hosts DCA University Student Advertising Awards... Total Prize Money 24 Million Won

Daehong Communications to Host the 38th 'DCA University Student Advertising Awards'

[Asia Economy Reporter Lim Chun-han] Daehong Planning announced on the 22nd that it will hold the 38th 'DCA University Student Advertising Awards.' Established in 1984, the DCA University Student Advertising Awards is a leading domestic university student advertising contest where aspiring advertisers compete in advertising and marketing creativity.

This year, the prize money has been increased to 24 million KRW, and one integrated grand prize team in the planning and work categories will receive 10 million KRW. The recruitment tasks include a total of eight brands such as Mexicana, Ably, Lotte Confectionery Ghana Chocolate, Lotte Chilsung Chilsung Cider Zero, and Lotte World Adventure, mainly brands favored by the MZ generation.

Eligibility is open to domestic and international university students, divided into planning and work categories. Submission of entries will be accepted online only through the DCA website from the 19th to the 28th of next month.

The submitted works will undergo a rigorous evaluation by a panel of judges composed of advertising and academic experts to select the final winners. A total of nine winning works will be selected, including one grand prize, two gold prizes, two silver prizes, and four bronze prizes, and the awards ceremony is scheduled to be held online in September.

This content was produced with the assistance of AI translation services.