Coway Opens Air Purifier Experience Space at Fairmont Ambassador Seoul Yeouido
Installation of Noble Air Purifiers in Guest Rooms... Experience the Product and Relax Simultaneously
Import Furniture Stores, High-End Restaurants, and Other Customer Touchpoints to Continue Expanding
[Asia Economy Reporter Kim Cheol-hyun] Coway (CEOs Lee Hae-seon and Seo Jang-won) announced on the 21st that it has installed the Noble air purifier in the rooms of the Fairmont Ambassador Seoul hotel located in Yeouido, Seoul. Coway collaborated with the Fairmont Ambassador Seoul to install about 40 units of the new Noble air purifier in rooms including suites, providing guests with the opportunity to experience the product firsthand.
The Coway Noble air purifier features a sculptural design inspired by architecture, emphasizing luxury, and has received favorable reviews since its launch. It removes 99.999% of ultrafine dust particles as small as 0.01㎛ (micrometers) and applies an 'Air Clean Antibacterial Filter' containing copper components to reduce airborne viruses and bacteria while inhibiting mold growth. Additionally, the air direction can be adjusted as desired, enabling effective indoor air quality management. A My Pet mode, which focuses on purifying pet hair and dust, is also included as a standard feature.
Meanwhile, besides the Fairmont Ambassador Seoul, Coway has partnered with various spaces such as the Italian furniture brand 'Flexform' and the modern Korean fine dining restaurant 'Oreum' to allow customers to experience the Noble air purifier in diverse environments.
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Shim Byung-hee, Head of Marketing at Coway, said, "In line with the Noble air purifier that enhances the dignity of spaces, we aim to provide an experience opportunity where customers can directly use the product and enjoy relaxation by collaborating with five-star hotels." He added, "We plan to continuously expand customer touchpoints so that the innovative technology of the Noble air purifier can be closely experienced."
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