Apple Leads Global Tablet Market with 37% Share in Q1

[Asia Economy Reporter Eunmo Koo] According to market research firm Counterpoint Research on the 21st, Apple's global tablet market share in the first quarter of this year was 37%, showing a 7 percentage point increase compared to the same period last year.

In the first quarter of this year, the 'iPad Basic Model' accounted for 56% of total iPad sales, followed by the 'iPad Air' and 'iPad Pro' at 19% and 18%, respectively. Counterpoint Research analyzed, "Consumers tend to prioritize price and portability, and the iPad 8th generation released last year was the best-selling model as it features the latest processor at an affordable price. The iPad Air 4 was launched at a relatively low price despite its high performance, making it the second best-selling model."

Samsung Electronics solidified its second-place position with a 20% market share, increasing by 4 percentage points compared to the same period last year. On the other hand, Huawei's market share dropped from 11% in the first quarter of last year to 5% due to US sanctions causing a decline in sales. It is analyzed that Samsung Electronics and Lenovo, which have similar product lines, are benefiting from this situation.

Meanwhile, the overall global tablet market in the first quarter also continued to grow due to increased demand for large-screen mobile devices for remote work and online learning amid the prolonged COVID-19 pandemic. The global tablet market in the first quarter grew by 53% compared to the same period last year.

This content was produced with the assistance of AI translation services.