Hyundai Motor Mobility Subscription Platform 'Hyundai Selection' Expands to Busan

14 Vehicle Models to be Launched Within the Year
'Inter-Regional Subscription Roaming' Service Also Launched

[Asia Economy Reporter Yu Je-hoon] Hyundai Motor Company announced on the 21st that it will expand the operation of its mobility subscription platform, 'Hyundai Selection,' to the Busan area following the metropolitan area.

Hyundai Motor plans to introduce a total of 14 vehicle models in the Busan region within this year, allowing customers to use the Hyundai Selection monthly subscription product (Regular Pack) and short-term subscription product (Special Pack).

Customers who choose the monthly subscription product can use vehicles such as the Grandeur, Palisade, Santa Fe, Sonata, Tucson, Avante, and Venue every month, while short-term subscription customers can use vehicles like the Veloster N, Sonata N Line, Ioniq 5, and Staria. Three additional N brand models will be added in the second half of this year.

In particular, Hyundai Motor plans to launch the country's first 'inter-regional subscription roaming' service between the metropolitan area and Busan next month. Accordingly, customers who subscribe to the Standard level or higher monthly subscription product will be able to use the short-term subscription product free of charge when visiting other regions. For example, a customer subscribing to the Grandeur in Seoul can use the Staria free of charge for 3 nights and 4 days during a trip to Busan, and a customer subscribing to the Sonata monthly in Busan can use the Nexo free of charge for 3 nights and 4 days during a business trip to Seoul.

Customers wishing to use Hyundai Selection in Busan can make advance reservations through the Hyundai Selection app starting from the 21st, and vehicles will be delivered sequentially from the end of this month.

Meanwhile, Hyundai Selection, launched in April last year, has surpassed 10,000 registered members. In particular, the 'Hyundai Selection Experience,' a free 1-night 2-day test drive program newly established last April, has received enthusiastic responses, with the Nexo fully booked within 2 minutes of reservation opening and nearly 1,200 applicants for the Sonata N Line. Accordingly, Hyundai Motor plans to conduct a free test drive with the new Staria model in June.

Hyundai Motor is also continuously promoting expansion in the mobility sector by increasing the subscription targets from the existing four services?parking, taxi, music, and kickboard?to six by adding designated driver and bike services, aiming to link Hyundai Selection with various mobility services.

This content was produced with the assistance of AI translation services.