BBQ Officially Decided as Sponsor of the Korean Sport & Olympic Committee

On the 18th, at the Olympic Culture Center, Yoon Hong-geun, Chairman of Genesis BBQ (left), and Lee Ki-heung, Chairman of the Korean Sport & Olympic Committee, signed an official sponsorship agreement and took a commemorative photo. (Photo by Genesis BBQ)

[Asia Economy Reporter Seungjin Lee] Genesis BBQ signed an official sponsorship contract with the Korean Sport & Olympic Committee in the chicken franchise category on the 18th at the Olympic Culture Center.

This is the first time the Korean Sport & Olympic Committee has officially sponsored a chicken franchise, and they plan to carry out various marketing activities over four years targeting the national representative teams (Team Korea) participating in international competitions such as the Olympics and Asian Games until 2024.

Meanwhile, Genesis BBQ has continued steady support in the sports field to ensure that athletes who have diligently trained despite the difficulties caused by COVID-19 can fully demonstrate their skills.

Last July, they signed a sponsorship agreement through the Korea University Volleyball Federation to nurture promising sports talents, and since last December, they have been actively supporting the development of domestic sports prospects by providing scholarships to middle and high school athletes in various sports such as weightlifting, athletics, archery, and taekwondo through the Ansan Talent Development Foundation.

Yoon Hong-geun, Chairman of Genesis BBQ, said, “We are very honored to be able to officially sponsor the Korean Sport & Olympic Committee,” and added, “We will provide full support to create an environment where our athletes can achieve their dreams without giving up.”

This content was produced with the assistance of AI translation services.