LG Uplus Hosts Event for 'Pulmuone x LG Twins' Bibimmyun Launch

[Asia Economy Reporter Eunmo Koo] LG Uplus announced on the 17th that it will hold an event to commemorate the release of the 'Pulmuone x LG Twins' limited edition ramen.

The Pulmuone x LG Twins limited edition is a bibim noodle released by Pulmuone Foods to wish for the LG Twins professional baseball team's regular season championship. The existing product, ‘Nature is Delicious Jeong·Baek·Hong Bibim Noodles,’ has been revamped with LG Twins characters, changing the product name and packaging. The three limited edition bibim noodle product names are ▲Manru Hongrun ▲Yugwang Jeongpeo ▲Baekjeon Baeksseung. The limited edition bibim noodles will be sold online in a limited quantity of 3,000 sets starting from the 18th. The set consists of the three Jeong Baek Hok bibim noodles and LG Twins character goods. Offline sales will begin nationwide at Emart stores from the 1st of next month.

LG Uplus is conducting an event to give gifts to purchasers in celebration of the limited edition product launch. Customers who purchase the limited edition ramen can scan the QR code inserted on the side of the product with their smartphones to access the ‘U+ Pro Baseball’ or ‘U+ AR’ app. Two of the three products are linked to the U+ Pro Baseball QR code, and one is linked to the U+ AR QR code.

Customers who access the U+ Pro Baseball app via the QR code can enter simple information and watch baseball games through the app to be automatically entered into the event. Winners will be selected by lottery and receive gifts such as LG Twins Yugwang jumpers (10 people), chicken (15 people), LG Twins bundle ramen sets (20 people), and banana-flavored milk (250 units).

The service also offers an enhanced way to enjoy professional baseball using augmented reality (AR) technology. Customers who access the U+ AR app via the QR code can watch AR content provided in the LG Twins theme hall. Cheering methods taught directly by players, pitching scenes of pitchers, and batting scenes of batters are implemented in AR and can be viewed by rotating 360 degrees.

Um Ju-sik, head of LG Uplus Baseball Service Office, said regarding this event, “We plan to continue to develop various content that customers can enjoy and participate in, not only baseball broadcasts.”

U+ Pro Baseball is a baseball platform service that allows users to check KBO live broadcasts, each team's game schedules, key player information, and popular highlights at a glance through the mobile app and IPTV service ‘U+tv.’ It is gaining popularity with features such as ▲replay of key scenes ▲position-specific videos ▲stadium zoom-in ▲home close-up videos ▲real-time chat.

This content was produced with the assistance of AI translation services.