KB Securities Stock Gift Certificates Sales Surpass 12 Billion Won... Over 60% of Customers Are from the MZ Generation

The Proportion of New and Dormant Customers Also About Half

KB Securities Headquarters, Yeouido, Yeongdeungpo-gu, Seoul [Image source=Yonhap News]

[Asia Economy Reporter Minwoo Lee] KB Securities' sales of 'stock gift certificates' have surpassed 12 billion KRW. More than half of the purchasing customers were from the 'MZ generation (born between 1980 and early 2000s)'.

KB Securities announced on the 16th that the sales of financial investment product coupons, launched on March 29, have exceeded 12 billion KRW. The financial investment product coupon is a type of stock gift certificate that can be used to purchase all domestic stocks, including Exchange-Traded Funds (ETFs) and Exchange-Traded Notes (ETNs).

More than 60% of coupon users were in their 20s and 30s from the MZ generation, who are familiar with online shopping, and the proportion of new or dormant customers also reached half. It was well received because it met the demand of MZ generation investors starting stock investment for the first time. Additionally, since last year, financial investment product gift certificates have been launched through designation as innovative financial services in the securities industry, and KB Securities emphasized differentiation by releasing financial investment product coupons that can only be used when purchasing financial investment products.

KB Securities' financial investment product coupons can be purchased or gifted through online shopping malls. They can be registered and used via KB Securities' mobile trading system (MTS) called 'Marvel'.

Ha Woo-sung, Head of Marvel Land Tribe at KB Securities, said, "We will do our best to provide an investment environment with more diverse benefits and fun."

This content was produced with the assistance of AI translation services.