11st Signs Strategic Business Agreement with Fila Korea

11st and FILA Korea have signed a strategic business partnership agreement (JBP).

[Asia Economy Reporter Lim Chun-han] 11st announced on the 16th that it has signed a strategic business partnership agreement (JBP) with Fila Korea. Through this agreement, the two companies will pursue various collaborations such as developing exclusive products for 11st, pre-launching new and planned products, and strengthening exclusive promotions.

11st plans to showcase optimized customized products to customers by combining accumulated sales data with Fila Korea's product competitiveness. They will actively discover and be the first to present summer season products such as T-shirts, bags, shoes, outerwear, and kids' products, as well as new products for the F/W season and issue products targeting the new school term.

Additionally, 11st will develop gift package products and 1+1 products that can only be purchased through the 11st Gift service. They will also accelerate attracting new customers by regularly selling seasonal issue products and collaboration products of Fila and Fila Kids at discounted prices through live broadcasts on ‘LIVE 11’.

11st will also strengthen exclusive promotions such as its representative shopping festival Monthly 11th Day, Time Deal, and Brand Week exhibitions. On the 20th, a Fila special exhibition will gather popular Fila product lines such as new summer T-shirts, sneakers, and slippers to be sold at special prices.

Lee Sang-ho, CEO of 11st, said, “To recover and revitalize sales in the sports fashion market, which has faced difficulties due to the prolonged COVID-19 pandemic since last year, we will maximize collaboration synergy based on each company's core competencies.”

This content was produced with the assistance of AI translation services.