Specialty Product Live Commerce Attracts 1.6 Million Cumulative Viewers 'Gaining Popularity'

Korea Agro-Fisheries & Food Trade Corporation

A scene from the specialty product live commerce broadcast by Korea Agro-Fisheries & Food Trade Corporation (aT). (Photo by aT)

[Sejong=Asia Economy Reporter Moon Chaeseok] The Korea Agro-Fisheries & Food Trade Corporation (aT)'s live commerce broadcasts have gained popularity, recording a cumulative viewership of 1.6 million within three months.

Since March, aT has been conducting live broadcasts featuring various domestic agricultural and marine products, including regional specialties, in collaboration with major open markets. Open markets refer to platforms on the internet that directly connect sellers and buyers to facilitate transactions. By tuning into the online broadcasts and referring to the host's presentation and chats among buyers, viewers can purchase high-quality local specialty products in real time.

aT's live commerce achieved a cumulative viewership of 1.6 million and sales of 1.08 billion KRW after just 11 broadcasts. The broadcasts began on March 24 with the Seongju chamoe (Korean melon) episode. The number of viewers increased with each episode.

Broadcasts featuring Nakji (octopus) from Seosan, Chungcheongnam-do, and shiitake mushrooms and bokbunja (Korean black raspberry) from Gochang, Jeollabuk-do, also gained great popularity. According to aT, the 'Gochang Specialties' broadcast on the 12th of last month attracted 234,000 viewers, and the 'Seosan Specialties' broadcast on the 20th attracted 259,000 viewers.

Yoon Young-bae, head of aT's Agro-Food Trading Center, said, "We are planning live broadcasts in collaboration with local governments to expand sales channels for regional specialties," adding, "We will actively work to expand sales channels for producers who are struggling due to COVID-19 through live broadcasts on various channels until the end of the year."

This content was produced with the assistance of AI translation services.