Seven Eleven, Get Naver Webtoon Cookies with Purchase of Hankki Deumpuk Deopbap...

The Hanjjigeumppok Deopbap Lunchbox Series sold at 7-Eleven.

[Asia Economy Reporter Lim Chun-han] Seven Eleven announced on the 15th that it will hold an event offering free Naver Webtoon Cookies with the purchase of a Hankki Deumpuk Deopbap lunchbox targeting Generation Z.

The Hankki Deumpuk Deopbap lunchbox was introduced last month by Seven Eleven as a customized lunchbox for students purchasing with the Hope Meal Voucher. It was designed to meet school meal standards by reducing calories and sodium, using vegetables delivered daily from local farms, and balancing the five major nutrients.

Seven Eleven organized this event with Naver Webtoon, one of the most popular platforms among students, to further promote the use of the Hope Meal Voucher and provide differentiated benefits to consumers. Naver Webtoon Cookies are a payment method used to access paid content such as webtoons and web novels on Naver Webtoon.

To participate, customers purchase the Hankki Deumpuk Deopbap lunchbox, scratch off the scratch-off sticker attached to the top of the lunchbox, scan the QR code, and enter the cookie number. This scratch event guarantees a 100% win, and customers can receive up to three Naver Webtoon Cookies per lunchbox purchase. The event is limited to 130,000 cookies and will automatically end once the supply is exhausted.

A Seven Eleven representative said, “As the number of students purchasing food at convenience stores with the Hope Meal Voucher has significantly increased, we decided to hold this event in collaboration with the platform they frequently use,” adding, “We will continue to introduce customized food and marketing events targeting Generation Z in the future.”

This content was produced with the assistance of AI translation services.