WYSIWYG Studio Participates in Co-Producing Musical 'Love's Emergency Landing'

[Asia Economy Reporter Yoo Hyun-seok] Wysiwyg Studios announced on the 14th that it will participate in the production of the musical "Crash Landing on You" together with Pop Music and T2N Media. Through this, Wysiwyg's CG/VFX technology, virtual production infrastructure, augmented reality (AR), virtual reality (VR), and extended reality (XR) immersive content production technologies are expected to be utilized in the production of this musical.

"Crash Landing on You" is a drama depicting the love story between Yoon Se-ri, a chaebol heiress who crash-lands in North Korea due to a paragliding accident, and Ri Jeong-hyuk, a special officer who hides and protects her and falls in love with her. Last year, it recorded an average viewership rating of 21.7% and a peak of 24.1%, achieving the highest ratings in tvN drama history. It was released worldwide through Netflix, gaining great popularity, and sparked the 4th Korean Wave in Japan, attracting significant attention and acclaim.

Representatives from Pop Music and T2N Media said, "Expectations are already rising as Wysiwyg Studios participates in this musical production," and added, "We will do our best to enhance the audience's immersion and the emotional impact of the work through dazzling technologies never seen in existing musicals."

Meanwhile, Pop Music and T2N Media have already completed the composition of key staff and are currently conducting full-scale casting work. The musical "Crash Landing on You" aims for an official launch in mid-2022.

This content was produced with the assistance of AI translation services.