CU Launches Missing Person and Abuse Prevention Campaign in Mongolia... "Good Export of K-Convenience Store"

Mongolia CU and Ulaanbaatar Police Agency collaborate to participate in the missing and abuse prevention campaign 'iCU'.

[Asia Economy Reporter Lim Chun-han] CU announced on the 13th that it will actively promote the missing and abuse prevention campaign ‘iCU’ in Mongolia as well.

The iCU campaign, continued by BGF Retail since 2017, is an abbreviation of ‘I Care for yoU’ and is a public-private cooperation system in which CU safely protects and hands over to the police vulnerable groups in need of protection such as missing and abused children when discovered.

Central Express, the partner company operating CU in Mongolia, signed a business agreement with the Ulaanbaatar Police Department last month and started the iCU campaign utilizing Mongolian CU as a temporary protection platform for missing children. As of this month, Mongolian CU operates about 110 stores in Ulaanbaatar. This is the largest number of stores among franchises including the distribution and food service industries, more than three times the total number of all police stations (about 30) in Ulaanbaatar.

When a lost child visits CU or an employee discovers a missing child, Mongolian CU files a missing report with the police station and immediately delivers the missing child information to all CUs through the POS system. Store employees safely protect the missing child in the store until handing them over to the police or guardian.

The iCU campaign song has also been reborn in Mongolian. The iCU campaign song, co-produced by LOVE FNC and written and composed by N.Flying as a talent donation, contains content for missing prevention such as children asking for help at a nearby CU when lost or in trouble. The campaign song and music video will be used to promote the iCU campaign through the official SNS channels of Mongolian CU.

A BGF Retail official said, “We will continue close cooperation with local partners so that Korea’s iCU campaign can establish itself as a reliable safety net protecting children in Mongolia as well,” adding, “We will go beyond transferring convenience store business management know-how to supporting social value creation to lead a new Korean wave in convenience stores.”

This content was produced with the assistance of AI translation services.