Dong-A TV Broadcasts Designer Park Sul-nyeo's Global Hanbok Fashion Show View original image


[Asia Economy Reporter Lim Hye-sun] Dong-A TV announced that it will broadcast designer Park Sul-nyeo's global hanbok fashion show, "Hanbok, the Harmony of Light and Wind," twice on the 11th and 12th.


In this Dong-A Collection Park Sul-nyeo's global hanbok show, a total of 102 hanboks, handcrafted by artisans ranging from Three Kingdoms period costumes to Joseon Dynasty court attire, will be showcased.


Notably, the fashion show featured singers Jo Kwon, Oh Ha-young, Insooni, and actors Park Jung-soo, Park Joon-geum, Park Hae-mi, among others, including idols, who participated to promote the excellence and beauty of traditional Korean hanbok to the world.


Earlier in April, Dong-A TV signed a business agreement with the Korea Hanbok Promotion Agency, a subsidiary of the Gyeongbuk Cultural Foundation, establishing a mutual cooperation system to revitalize traditional textiles and the fashion industry.


Amid recent controversies in China distorting hanbok, the importance of protecting our history and culture has grown even more. Dong-A TV plans to take the lead as a proper cultural guardian through various global content using hanbok.


Dong-A TV intends to use this fashion show as a stepping stone to lead the preservation and popularization of hanbok's traditional culture. Furthermore, it plans to produce content featuring the Promotion Agency's key activities such as hanbok fashion show planning and live broadcasts to promote the proud status of K-Hanbok worldwide.



Park Ran, CEO of Dong-A TV, stated, "With many K-pop artists, including BTS, wearing hanbok as stage costumes, many fans around the world are paying attention to hanbok," adding, "In a situation where the beauty of traditional Korean hanbok is moving the hearts of people worldwide, we will actively promote hanbok through diverse content production and cultural industries."


This content was produced with the assistance of AI translation services.

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