Sangmyung University Holds 8th 'Convergence Seminar' Breaking Academic Boundaries

The First Speaker is Producer Jaecobseu, A Comparison of Korean and Japanese Cultural Industries

[Asia Economy Reporter Jinju Han] Sangmyung University will hold the 'Convergence Seminar' again this year to foster convergence talents that break down academic boundaries.

On the 11th, Sangmyung University announced that it will hold the 'Convergence Seminar' four times each at its Seoul and Cheonan campuses.

At the seminar held on the 28th of last month, global producer Simon Sakai (Jaeycobs) appeared as a speaker. Under the theme of 'The Current Status and Future Forecast of Korean-Japanese Idol Marketing,' he compared and analyzed the idol industries of both countries from a marketing perspective and examined future market potential. He analyzed how Korea's cultural industry influences Japan's idol market and introduced the background that allowed idol culture to grow.

Jaeycobs established a global culture startup corporation in Korea earlier this year and is actively working in Korea, the United States, and Japan. He has written and composed songs for Ailee and Junggigo in Korea, adapted Japanese lyrics for TWICE, and directed artists preparing for their Japanese debut.

Sangmyung University has been operating the convergence seminar since last year to nurture creative convergence talents who will lead the Fourth Industrial Revolution era. The seminar selects and operates convergence topics that combine two or more contents from different fields such as humanities and social sciences, natural sciences, education, engineering, and culture and arts.

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