Russia's 'Kkurapchips' Lands in Korea? New Brand Marketing with Flower Crab Initiated

[Asia Economy Reporter Lim Hye-seon] Kkotgerang has transformed into a Russian snack called ‘Kkeurap Chips’.

Binggrae announced on the 11th, "The teaser advertisement featuring actor Namgung Min as the model aired on the 4th, immediately raising expectations for the full version."

The content of the advertisement is as follows. The flagship product of Russia’s leading company ‘Ger Snack International,’ the Russian ‘Kkeurap Chips,’ has landed in Korea. ‘Ger Snack International’s representative, Ger Snack Mashikov, devised a strategy that by first targeting Korea, which is dominating the world with K-food, they could conquer the world. The crab-flavored snack ‘Kkeurap Chips’ is arrested on smuggling charges as soon as it enters Korea, and a ridiculous situation unfolds where everyone calls ‘Kkeurap Chips’ ‘Kkotgerang.’

The somewhat absurd video advertisement was planned to deliver fun to consumers through a new and ingenious image of Kkotgerang. In fact, Kkotgerang has been a popular product in Russia for a long time under the product name ‘Kkeurap Chips.’ A Binggrae official explained, "In the early 1990s, during the reform and opening policy of the former Soviet Union, sailors who docked at Busan Port took Kkotgerang back to their home country via Primorsky Krai, starting Kkotgerang exports," adding, "In the Russian market, which mainly consists of potato snacks, Kkotgerang, which has a seafood crab flavor, gained popularity due to its differentiated taste."

Binggrae plans not only to release the advertisement but also to sell ‘Kkeurap Chips’ packaged products printed in Russian and carry out various marketing activities.

This content was produced with the assistance of AI translation services.