Kia Sweeps Six Categories of Car of the Year in Russia This Year

Kia Selected as '2021 Most Preferred Mass Brand' Winning a Total of 6 Categories

[Asia Economy Reporter Changhwan Lee] Kia announced on the 11th that it received top evaluations in six categories at the ‘2021 Russia Car of the Year’ awards.

The Kia Morning (export name: Picanto) was selected as the best vehicle in the ‘Urban Car’ category, the Seltos in the ‘Compact SUV’ category, the K5 in the ‘Business Class’ sedan category, the Sorento in the ‘Mid-size SUV’ category, and the Carnival in the ‘Minivans’ category.

Additionally, Kia swept a total of six categories, including being named the ‘Favorite brand in mass segment’ in Russia for 2021. This is the highest number of category awards Kia has received since entering the Russian market.

Since its inception in 2000, the ‘Russia Car of the Year’ is the most prestigious vehicle evaluation in the Russian market. For the 2021 Russia Car of the Year evaluation, over 1.5 million automotive experts and general customers participated in an online evaluation from February 1 to June 1, selecting the best vehicles across 23 categories.

The Kia Morning was selected as the best ‘Urban Car’ for six consecutive years. The Seltos, which debuted in the Russian market last year, was also recognized as the best ‘Compact SUV’ for two consecutive years, reaffirming its product quality and brand power in that segment.

The new K5, launched in the Russian market at the end of last year, has attracted attention for its design, performance, and various new technologies. The 4th generation Sorento and Carnival are loved by Russian drivers for their robust design and performance.

Kia has sold more than 200,000 units annually in the Russian market for three consecutive years and has maintained the number one position among imported brands in Russia since 2014.

In the 2021 Russian passenger car market, Kia sold a total of 89,543 units from January to May, ranking second overall among all brands behind the local company Lada, and first among imported brands.

Alexander Migal, Head of Operations for Kia Russia, said, “Winning the ‘Favorite brand in mass segment’ award at Russia’s most prestigious Car of the Year event symbolizes the trust Russian consumers have in the Kia brand,” adding, “In the second half of the year, we will further strengthen the brand’s status in the Russian market through the unveiling of Kia’s new CI and logo.”

This content was produced with the assistance of AI translation services.