Cocone Launches Sanrio Character Decorating App 'Hello Kitty Sweet Party'

[Asia Economy Reporter Buaeri] Cocone announced on the 10th that it will launch the Sanrio character dress-up application (app) 'Hello Kitty Sweet Party' in English-speaking countries including Korea, the United States, and Canada.

According to Cocone, 'Hello Kitty Sweet Party' had 60,000 participants in pre-registration and about 300,000 participants in the simultaneously conducted personality test event.

'Hello Sweet Days,' a service created jointly by Cocone and Sanrio and offered in Japan, Taiwan, and Hong Kong, has surpassed 2 million cumulative downloads. The Korean version of this service is the newly released 'Hello Kitty Sweet Party.'

The company explained that this service is very popular among women from their teens to their 40s. It is an app where users can freely decorate their own avatars with cute fashion and adorable furniture digital virtual items and interact with various Sanrio characters. It also provides a social space where users can make friends and play together with other Sanrio fans worldwide.

In 'Hello Kitty Sweet Party,' users' avatars can decorate, live, and enjoy parties together not only with Hello Kitty but also with characters such as My Melody, Kuromi, Cinnamoroll, Pompompurin, and Little Twin Stars.

To commemorate the launch, Cocone gifted limited edition K-pop idol items to users who participated in the pre-registration. The ongoing 'personality test event that introduces Sanrio characters according to my personality' is also continuing.

This content was produced with the assistance of AI translation services.