Hansome, System and System Homme Win Main Prize at the iF Design Award

Hansome announced on the 10th that its casual brands System and System Homme won the main prize at the German 'iF Design Award 2021,' one of the world's top three design awards. (Photo by Hyundai Department Store Group)

[Asia Economy Reporter Seungjin Lee] Hansome, a fashion company affiliated with Hyundai Department Store Group, announced on the 10th that its casual brands System and System Homme won the main prize at the German 'iF Design Award 2021,' one of the world's top three design awards. This is the first time a Hansome brand has won an international design competition award.

Started in 1953 under the auspices of the International Forum in Germany, the 'iF Design Award' annually selects and awards excellent products in a total of nine categories: ▲Product ▲Package ▲Communication ▲Concept ▲Interior ▲Architecture ▲Service Design ▲User Experience (UX) ▲User Interface (UI). This year, over 3,700 companies from 52 countries worldwide participated.

The category Hansome won this time was the Communication category. System and System Homme's newly introduced BI (Brand Identity) design this year, including logos, symbols, slogans, and packaging, received the main prize. Hansome is known to have received high evaluations particularly in the 'Form and Visual Elements' criterion, which assesses the excellence, completeness, and composition of BI among the five evaluation criteria.

Earlier this year, Hansome unveiled new logos, symbols, and slogans for the System and System Homme brands for the first time in 30 years since their launch. The new slogan, 'Life Mix, Layer,' conveys the intention to explore ways to enjoy life together and to propose not only fashion but also various lifestyles.

A Hansome official said, "Winning the main prize at the iF Design Award has globally recognized the brand renewal design of System and System Homme," and added, "We plan to continuously carry out marketing that provides customers with diverse experiences based on the new brand identity."

This content was produced with the assistance of AI translation services.