Shinsegae Department Store Sees Surge in Swimwear Sales... New Products Launched Continuously

Shinsegae Department Store Main Branch Arena Store.

[Asia Economy Reporter Lim Chun-han] Shinsegae Department Store announced on the 10th that swimsuit sales are surging ahead of the peak summer vacation season.

According to Shinsegae Department Store, swimsuit sales last year decreased by 55.4% compared to the previous year, suffering significant impact from COVID-19. However, since the reopening of indoor sports facilities in mid-February, sales have recovered to the same level as the previous year. From March until the 7th of this month, swimsuit sales increased by 47% compared to the same period last year.

Shinsegae Department Store is launching various exclusive and new products such as rash guards and beach shorts from popular swimsuit brands. The specialized swimsuit brand Arena is introducing exclusive products at Shinsegae Department Store, and Nike Swim has prepared new products.

A Shinsegae Department Store official said, “With the early summer weather and expectations for vaccines, consumer sentiment toward the swimsuit category is also recovering,” adding, “We will continue to do our best to present differentiated content that meets customer demand.”

This content was produced with the assistance of AI translation services.