Tourism Organization Promotes Korean Tourism in the UK Hosting the G7 Summit

A double-decker bus wrapped with 'Feel the Rhythm of Korea' is passing through Regent Street in London, England.

[Asia Economy Reporter Donghyun Choi] The Korea Tourism Organization announced on the 9th that it will launch a large-scale Korean tourism promotion in London, coinciding with President Moon Jae-in's official invitation and participation in the upcoming G7 Summit, held from the 11th to the 13th.

The Korea Tourism Organization's London office will showcase an illustrated wrapping advertisement of the overseas Korean tourism promotional video "Feel the Rhythm of Korea" on London's iconic double-decker buses. Additionally, digital panel advertisements featuring dancers performing dazzling moves to Pansori music will be displayed at major city landmarks such as Victoria, Waterloo, and Oxford Circus.

An event will also be held where participants who take photos of the bus wrapping and subway advertisements and upload them to social networking services (SNS) can receive prizes. Various online promotions will be conducted simultaneously, including Korean food experience events at British Korean restaurants and events where participants can create their own Korean travel plans.

Lee Sang-min, head of the Korea Tourism Organization's London office, said, "The UK, with the highest vaccination rate among major countries, is expected to resume overseas travel in earnest soon. Taking advantage of Korea's participation in the G7 Summit, we will carry out large-scale promotional campaigns with related industries to generate substantial future demand for visits to Korea."

This content was produced with the assistance of AI translation services.