GS Retail Collaborates with Samyang Foods and Samyang Frozen to Develop HMR Products

[Asia Economy Reporter Lim Chunhan] GS Retail announced on the 9th that it has signed a Memorandum of Understanding (MOU) with Samyang Foods and Samyang Frozen to develop differentiated products.

This MOU primarily involves GS Retail, which possesses customer data accumulated from over 15,000 offline platforms, and Samyang Foods and Samyang Frozen, which have over 40 years of product manufacturing infrastructure and technological expertise, establishing a cooperative relationship to develop unique flavors and differentiated products.

GS Retail plans to focus on launching frozen convenience food category products in collaboration with Samyang Frozen, which has recently gained attention. The Schnel Chicken, jointly developed and launched by the two companies in January, has become very popular and ranks first in sales within the GS25 frozen convenience food category. The two companies plan to release about 10 differentiated frozen products by the second half of the year following Schnel Chicken.

Additionally, GS Retail has collaborated with Samyang Foods to launch internationally famous noodle dishes such as Taiwanese-style Mazemen, Yusanseul Ramen, and Mie Goreng as cup noodles. Moving forward, they will continue to develop and launch ramen and snack products, along with frozen foods, that can provide customers with novelty and satisfaction.

A GS Retail representative said, “We are honored to sign a business agreement with Samyang Foods and Samyang Frozen, who have led the history of Korean food,” adding, “We will do our best to launch valuable products that satisfy customers based on the synergy effect between the companies.”

This content was produced with the assistance of AI translation services.