"Enjoy Nature Farm at Home" CU×Everland Collaboration Series Launch

CU Picnic Ready-to-Eat Meal Series (Photo by CU).

Launch of 5 Collaborative Products: Bread, Salad, Sandwich, Yubu Sushi, and Fried Platter
Purchase at Least One Picnic Ready Meal for a Chance to Win a Picnic Mat and CU Mobile Gift Card
'Everland Forest Camp' Tickets Limitedly Sold on Pocket CU Starting the 15th

[Asia Economy Reporter Kim Yuri] CU announced on the 9th that it has partnered exclusively with the theme park Everland to launch a picnic concept ready meal series.

Celebrating its 45th anniversary this year, Everland has recently gained popularity among the younger generation, including the MZ generation, by unveiling sculptures and characters that recreate the appearance of the Natural Farm when it first opened, in line with the newtro trend.

The picnic ready meal series launched by CU this time also uses the friendly Natural Farm character images and consists of a total of five items frequently enjoyed during picnics, such as salad, sandwich, and yubu sushi.

The 'Fresh Picnic Box (5,900 KRW)' is a lunchbox that combines popular picnic menu items like sandwiches, yubu sushi, and fruit. It includes CU’s steady-selling BLT sandwich, crab yubu sushi, and tuna yubu sushi, with cherry tomatoes and red grapes as dessert.

The 'Triple Side Box (7,900 KRW)' is a fried platter that allows you to enjoy popular side dishes such as cheese balls, mini hot dogs, and chicken tenderloin all at once. The 'Ricotta Cheese Salad (4,800 KRW)' features ricotta cheese paired with balsamic sauce, corn, cranberries, and tomatoes.

The 'Ham Pastry Sandwich (3,500 KRW)' wraps ham and vegetables in pastry instead of bread, offering a soft texture. The 'Cranberry Stick Bread (2,500 KRW)' is bread embedded with cranberries, meant to be dipped in the included French balsamic oil.

CU is offering a chance to win a 'Picnic Mat' (30 winners) and a 'CU Mobile Gift Card worth 5,000 KRW' (50 winners) through a lottery for customers who purchase at least one item from this series and collect stamps on Pocket CU by the 30th of this month. These prizes are sold at Everland’s official store, 'Eversanghoe.'

Additionally, CU will sell limited tickets for the 'Everland Forest Camp' (admission for the 19th-20th) on Pocket CU starting the 15th of this month for customers planning a quiet trip to the forest.

Everland Forest Camp is a picnic held on a 90,000㎡ (27,000 pyeong) site near Everland, first opened to the public in 50 years last year. It allows only a limited number of visitors, making it a popular healing program suited for the COVID-19 era.

CU is selling the admission tickets, normally priced at 28,900 KRW, at a discounted price of 15,000 KRW. Customers who purchase tickets will receive a Fresh Picnic Box, Ricotta Cheese Salad, Cranberry Stick Bread, bottled water, and additional Natural Farm goods (sticker pack, fan).

Kim Junghoon, head of product development at BGF Retail, said, "As more people seek safer ways to enjoy picnics after COVID-19, we planned this product and event," adding, "We will continue to introduce innovative products so that customers can soothe their tired minds and bodies at CU amid prolonged social distancing."

This content was produced with the assistance of AI translation services.