Orient Golf Wins 'Korea Brand Leader Award'

Orient Golf, the official domestic agency of Yamaha Golf, was named the top brand in the golf equipment retail sector at the 2021 Korea Brand Leader Awards.

Since its establishment in 1990, it has solidified its position in the domestic market through unique marketing strategies. These include outdoor advertising, placement of demo clubs, fixed pricing policy, hiring ordinary people as models, advertising equipment using advanced robots, and free rental services. The new concept untact event Remix Expedition, launched last year, attracted as many as 10,000 participants. This year, quality-guaranteed sales will be conducted for all clubs. They explained, "Exchanges and refunds are possible even for simple change of mind."

Chairman Gapjong Lee said, "We promise consumer-centered management" and shared his award acceptance remarks, "We will strive until customers are completely satisfied." The Korea Brand Leader Awards were created to select companies that consumers can trust and to enhance consumer satisfaction. The evaluation focuses on brand management policies, activities, and achievements. Additional checks are made on management performance, brand value, and customer satisfaction ratings.

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