"Buying Smaller Children's Clothes" Pastel Green, Cumulative Collection Exceeds 1,500 Pieces

Pastel Green Builds Circular Clothing System for ESG Management
KCCI Expands Collectible Products to 15 Types Including Dresses

[Asia Economy Reporter Lim Hye-sun] Pastel Green, the resale (Re-Sell) platform of Pastel World, announced on the 7th that it will increase the number of products eligible for collection and strengthen its ESG management practices through clothing circulation.

Pastel Green is a consumer-participation type direct resale platform operated by the head office that purchases and sells products from its own children's clothing brands that have become too small to wear or are discarded, creating a virtuous cycle structure. It was planned to minimize waste generated during the production and disposal processes of products, breathe new life into discarded clothes, and realize sustainable values to protect the environment in which children will live in the future.

When customers return products from brands such as Daks Kids, Hazzy’s Kids, or Bongtong to stores, they receive up to 70,000 points usable at offline stores and the online mall (Pastel Mall), depending on the product condition. Returned products undergo thorough inspection processes including washing and packaging before being resold on Pastel Green.

According to Pastel Green, since its launch last September, the number of collected items surpassed 1,000 within six months, and the cumulative collection has now exceeded 1,500 items. In particular, the collection volume has increased more than fourfold compared to the early launch period due to recent word-of-mouth. Additionally, over 90% of resale products were sold within one week after being uploaded. The company explained, "We confirmed consumers’ changed perception of resale clothing and high trust in Pastel Green’s clothing management system."

Since last month, Pastel Green has expanded the collection items from only outerwear to a total of 15 types, including tops and dresses, and plans to further strengthen its function as a sustainable eco-friendly fashion platform.

Along with this, a word quiz event titled ‘Stop Microplastics!’ will be held for one week until the 13th, raising awareness about the importance of the ocean and the dangers of microplastics, which are considered a major cause of marine pollution.

This content was produced with the assistance of AI translation services.