Shinhan Life Selected as 'MyData Medical Field Demonstration Operator'

Providing Customized Healthcare Services

[Asia Economy Reporter Ki Ha-young] Shinhan Life announced on the 8th that it has been selected as a demonstration project operator in the medical field for the '2021 MyData Demonstration Service Support Project' hosted by the Ministry of Science and ICT and the Korea Data Agency.

The MyData Demonstration Service is a project that supports data subjects in integrating and managing their distributed personal data, and providing personal data to third parties to receive customized services.

To revitalize the MyData project, the Ministry of Science and ICT launched a call for proposals for the MyData Demonstration Service Support Project in March, selecting a total of eight tasks in fields such as finance, medical care, daily consumption, and transportation.

Shinhan Life is participating in the medical field of the MyData Demonstration Service to provide customized healthcare services such as home training program recommendations based on individuals' health data. In addition, it plans to simplify the insurance subscription process through an artificial intelligence (AI) underwriting system. Through this, the company aims to disseminate healthcare services that help improve personal health and resolve inconveniences customers experience during the contract review process.

The consortium that Shinhan Life is participating in is led by Evidnet, a healthcare big data specialist company, and includes 20 secondary and tertiary medical institutions such as Gil Medical Foundation, Kyung Hee University Medical Center, Bundang CHA Hospital, and Hanyang University Hospital.

A Shinhan Life official said, "Through participation in this demonstration service, we are preparing for the upcoming era of medical MyData and will shift the role of the insurance industry from post-event compensation to preventive measures."

This content was produced with the assistance of AI translation services.