Single Delivery Service 'Baemin1' Starts Today in Songpa-gu... "Gradual Expansion"

Baedal Minjok App Home Screen Redesigned After 11 Years... Introduction of 'Baemin1' Service
Aiming to Be a 'Super App'... Intuitive Selection of Desired Food Services
Discount Promotions for Restaurant Owners Last Over 90 Days... 1000 Won Commission

[Asia Economy Reporter Kim Bo-kyung] Baedal Minjok is making a major overhaul to its application home screen for the first time in 11 years. The single-order delivery service 'Baemin1 (One)' is also launching anew.

Woowa Brothers, the operator of Baedal Minjok, announced, "Starting from the 8th, a new screen will be applied that arranges the seven main services provided by Baemin in the form of large tab buttons."

The new screen features the 'Delivery' and 'Baemin1' buttons placed side by side at the very top. Baemin1 will first be introduced in the Songpa-gu area of Seoul. From 9 a.m. on the 8th, customers residing in Songpa-gu who receive the update will be able to use it sequentially. Other users will see the 'Delivery' and 'Bbeonjjeok Delivery (or 'Takeout')' buttons appear at the top after updating the app, but as Baemin1 service areas expand in the future, the Bbeonjjeok Delivery button will be replaced by Baemin1.

'Delivery' hosts a variety of restaurants... 'Baemin1' excels in fast delivery

'Delivery' is a method where Baedal Minjok mediates orders, and the actual delivery is handled by the restaurant owners or external agencies. It hosts the largest number of restaurants among domestic food delivery platforms. Customers can choose from a wide range of restaurants and food menus via the 'Delivery' button. 'Baemin1' delivers orders directly to customers through full-time riders and part-time Connect riders contracted with Baedal Minjok. It is useful for consumers who have no time to wait for food or prefer local hidden gem restaurants that previously did not offer delivery.

Woowa Brothers stated, "This app overhaul aims to become a 'food super app'." A super app refers to an app that gathers multiple services in one place without requiring separate downloads.

While the previous main screen was like a menu listing food types such as Korean food, snacks, chicken, and pizza, the new screen categorizes major food-related services such as single-order delivery, takeout, grocery shopping, shopping live, and gifting into large individual tabs. Users can intuitively select and use the desired service from the home screen.

[Image source=Yonhap News]

Baemin1 starts from Songpa-gu, Seoul... expanding to the metropolitan area and major cities nationwide

Woowa Brothers plans to expand Baemin1 sequentially. The single-order delivery service will be available in the metropolitan area and major cities nationwide in the second half of this year. The schedule for Baemin1 service openings by region will be announced on the Baemin app and Baemin Sajangnim Plaza website as soon as it is finalized.

The order mediation fee that restaurant owners must pay for Baemin1 is 12% per order (excluding card fees and payment usage fees), and the delivery fee is 6,000 KRW. For the time being, promotional prices will be applied instead of the regular prices. During the promotion, the mediation fee is 1,000 KRW per order, and the delivery fee is discounted by 1,000 KRW to 5,000 KRW.

The promotional price is automatically applied from the first day of advertising after service registration and will be automatically extended every 90 days until further notice. The promotion will be operated without a fixed end date, considering market competition and other factors. The regular price will be applied after prior notice before the promotion period expires.

A promotion supporting new restaurant owners starting Baemin1 will also be implemented. New stores that pre-contract Baemin1 or sign up within 30 days from the regional service opening date will receive 60 discount coupons per store (20 coupons of 3,000 KRW, 20 coupons of 2,000 KRW, and 20 coupons of 1,000 KRW).

Kim Beom-jun, CEO of Woowa Brothers, said, "This overhaul is the result of our efforts to establish a service that provides everything related to food. We hope it becomes a service that customers can easily access and use effectively, and one that helps partner restaurant owners increase their sales the most."

This content was produced with the assistance of AI translation services.