Choi Tae-won Emphasizes 'Social Value' and Prepares for Post-Corona by Changing the Game

KCCI Hosts 'National Development Project Contest'
Call for Proposals on COVID-19 Recovery and Livelihood Economy Projects

Choi Tae-won, Chairman of the Korea Chamber of Commerce and Industry (Photo by Korea Chamber of Commerce and Industry)

[Asia Economy Reporter Hwang Yoon-joo] Choi Tae-won, chairman of the Korea Chamber of Commerce and Industry (KCCI) and former head of SK Group who emphasized ‘social value,’ is attracting attention as he prepares a ‘national development project’ aimed at revitalizing the people’s economy. This is the first project launched since his inauguration as KCCI chairman, and it is a business contest designed to generate social impact. The project reflects Chairman Choi’s intention to transform KCCI from an organization representing corporate interests into a platform where ideas for solving social issues can be gathered.

The business community views Chairman Choi’s first project as the head of the economic sector as a reflection of the ‘social value’ philosophy he emphasized while leading SK Group. At the announcement of the contest on the 7th, he stated, "I believe projects that have a significant impact on the national economy will be awarded," adding, "If such projects are found, investments from the business sector will follow, which will act as a booster for our economy." This statement is understood in this context.

The contest, themed around projects addressing national agenda issues and those led by the private sector, aims for final commercialization. Chairman Choi emphasized that projects with practical ideas and feasible capital financing will receive higher scores. Additionally, KCCI plans to collectively propose ideas that can enhance the welfare system or require large-scale funding to the government.

Chairman Choi said, "We are thinking about the entire country, not just solving problems for a particular class or issue, but giving hope to all citizens and considering what the future growth engines of the nation are." He added, "I expect many projects that can operate independently, not relying on donations, but connected to business."

This content was produced with the assistance of AI translation services.