HiteJinro Releases TV Commercial for Summersby, the World's No.1 Selling Apple Cider
[Asia Economy Reporter Lim Hye-seon] Hite Jinro announced on the 8th that it will begin full-scale summer marketing starting with the TV commercial for its apple wine brand, Somersby. The new advertisement aims to increase brand awareness of 'Somersby' and capture the attention of young consumers in Korea. Apple wine refers to fruit wine containing 1-6% alcohol, made by fermenting apples.
This advertisement intends to convey a bright brand image by showing people enjoying Somersby in a cheerful way, as if playing with friends. It is praised for effectively expressing Somersby's unique characteristics of rich apple aroma and the refreshing sensation of carbonation, making it easy to enjoy anywhere. The commercial will be aired on cable TV and online channels.
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Somersby is the world's number one apple wine brand. In Korea, it has led the market by recording an average annual growth rate of 90% over three years since 2008, ranking first in fruit carbonated wines including apple wine.
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